Guidelines for displays of print materials

Public window displays of printed materials can be a dynamic way to give passers-by a look at what’s available in your Reading Room, including showing various products and publications as well as Reading Room events, resources and activities. We appreciate your desire to make product information more readily available to your community in a print display context.

These guidelines are being provided in order to help support and protect Reading Rooms as they create displays of printed materials for their windows. Within some legal limits, what you show in your Reading Room windows is up to your own inspiration in responding to the needs of your community.

Please note that these guidelines are not meant to be legal advice specific to the needs of your Reading Room. Instead, they are meant to help you identify potential issues with your print displays. Since many of the products and publications sold by The First Church of Christ, Scientist and its affiliate The Christian Science Publishing Society (“TFCCS”) include rights owned by third parties and/or TFCCS, these guidelines are provided to help Reading Rooms identify and avoid problems relating to copyright and trademark infringement, or other legal concerns.

These guidelines may not address every issue relating to your print displays. Please check this page periodically for updates, and let us know if you have any suggestions for topics to add or ways to make these guidelines more helpful.

Please read these guidelines carefully. As a general rule, if these guidelines do not give express permission to use something, please contact for further information.

IMPORTANT NOTE: These guidelines do not address displays on the Internet or on video monitors or TV screens in Reading Room windows

These guidelines ONLY pertain to the creation of print displays for use in Reading Room windows. Unless expressly permitted in these guidelines, these print displays are not authorized to be posted on the Internet (including branch church websites, social media, etc.), or displayed on video monitors or TV screens in Reading Room windows. Please see the Website guidelines for materials which are specifically approved for use on the Internet, and the Video Display guidelines for materials which are approved for use in Reading Room windows.

Timeliness of print displays

Please try to keep any date-sensitive materials relatively current in your print displays.

Use of PDFs of magazine and product covers and other print promotional materials provided in the Reading Room Wholesale Shop

A range of approved PDFs are provided in the Reading Room Wholesale Shop for print promotional uses. A Reading Room account is required to download these PDFs. These approved PDFs include, but are not limited to:

  • covers for The Christian Science Journal, the Christian Science SentinelThe Herald of Christian Science, and eBibleLesson
  • promotional posters and covers for The Christian Science Monitor, Bible Lesson Study Editions in English and Spanish, and myBibleLesson
  • promotional posters for eBibleLesson and Sentinel Audio chats
  • advertisement flyers for other products distributed by TFCCS, and
  • general, topic-specific materials (Christmas, Thanksgiving, general use posters, etc.)

NOTE: These PDFs:

  • may not be physically or electronically modified or altered in any way, including overlaying images or text on them (however, it is acceptable to tastefully add a price or a brief marketing note such as “New” or “Now available”, etc.)
  • may in some cases be designed specifically with an empty text block to allow a branch church or Reading Room to add contact information, which is an approved exception to the "no modification" guideline
  • must be used in their entirety
  • may only be used to promote the publication or product represented in the PDF
  • may not have any element removed or manipulated for any reason, including use in creating new advertising for the product depicted or in creating advertising for other products or services, including church services and lectures
  • may not be used on the Internet or other electronic media, including in emails. However, PDFs for Sentinel Audio chats may be posted on your branch church's or Reading Room's Facebook page to promote upcoming chats

Use of materials from TFCCS that are not provided in the Reading Room Wholesale Shop

Full pages from The Christian Science Journal, the Christian Science Sentinel and The Herald of Christian Science may be used in print displays if not listed as off-limits in the “Reprint and Promotional Information” printed in each issue (currently page 22 in Sentinel or page 128 in Journal, location varies in different language editions of the Herald). While these may only be used as uncut full pages, it is permitted to use a brief text-only pull-out quote presented in proximity to the full page of the magazine from which the quote is taken. Be sure to give proper attribution on the quote to the author, article title, and name/date of the magazine. Articles should never be displayed with images that were not part of the original publication in the magazines. See below for more information regarding use of images.

Use of testimonies

No partial pages from magazines may be used without express permission; this includes testimonies. However, individual testimonies may be printed out from the article view in Christian Science JSH-Online for Reading Room window displays (see the JSH-Online Permissions guidelines). Please be alert that some testimonies may involve sensitive subjects that may not be appropriate for public display to a public audience which may include viewers of all ages and backgrounds. Think twice, and if you would not want a testimony to be displayed on the street with your name attached to it, then it would be best not to display it at all.

Use of images from Christian Science magazines

Images from the magazines cannot be used alone or used out of the context in which they were originally published. If copying an image from a magazine, please observe the following additional guidelines: (1) Please only use full pages; (2) full page images must include the adjacent page of written content as it appears in the magazine; (3) all credits for images must be preserved; and (4) copies of covers must include credits and any model disclaimers (usually found on one of the inside front pages).

NOTE: There can be serious legal implications to using images incorrectly, including, among other things, copyright infringement, violations of rights of privacy and publicity, defamation, breach of license terms, etc. TFCCS obtains privacy releases for our use of images of recognizable people. Our releases DO NOT APPLY to your use of any image, except as permitted in these guidelines. Also, our licenses to use photos from third parties permit their use to promote the sale of the magazines, meaning the photos must be reproduced in the context in which they were published by TFCCS. This precludes uses such as zooming in on a photo or taking it out of the original context.

Use of images obtained from third parties

If you want to use an image that is owned by a third party, you need to get permission from the owner. We strongly discourage use of any images of recognizable individuals, even when such images are licensed from photo stock agencies. In many cases, the contracts that these agencies offer do not provide adequate legal protection in the form of model releases, or do not actually cover promotional or advertising uses, such as window displays. Incorrect use of photos can subject the creator of the display, as well as any Reading Room which shows the display, to legal liability.

NOTE: It is possible to get into legal difficulty even when an image does not depict a person. For example, use of a Bible quote stating “If the Lord build not the house, they labor in vain who build it,” when placed next to a photo of a recognizable building, could be interpreted as defaming the architect or builders of such building. Please be mindful of how your displays could be interpreted by passers-by.

NOTE: If you take your own photos and do not have a privacy release signed by the individuals depicted (or parents of a minor depicted), do not use the photos!

Depicting youths

Please be particularly sensitive to images of and testimonies by youths. Young people, and images of them, may have different legal requirements and potential ramifications than those of adults.

Promoting products other than magazines

Images of book covers, CDs and other products sold by TFCCS, as well as descriptions of those products found on the Online Shop can be used for purposes of promoting the sale of such products. However, these images may not be used for other purposes or in other contexts, such as to provide pleasing design elements, illustrate metaphysical points, etc. Cover images may only be used in full. No use of images from the interior of books and/or other products may be used without specific permission from TFCCS.

IMPORTANT NOTE: The magazines and other publications from TFCCS have been edited. Please do not editorialize or republish TFCCS products and publications. Please use the descriptions of these items that can be found on the Online Shop, rather than devising your own descriptions. In some countries, legal consequences can result from making promises or claims about potential health benefits from reading Science and Health or practicing Christian Science, including those which can be construed as having a medical nature (for example “This book can heal you of influenza”). Be sure to check with a lawyer in your country if there is any doubt.

Use of materials from TFCCS websites other than those provided here

The public TFCCS websites (, Christian Science,, and the Online Shop) have varying requirements and standards for displaying their materials. For specific information, please visit those sites' Terms of Service and Permissions pages and/or contact

Use of Mary Baker Eddy's writings

Please attribute all quotations from Mary Baker Eddy's writings. Please use full sentences or paragraph quotes, or begin or end partial sentences at a colon or semicolon. Do not italicize, bold or highlight portions of quotes to add emphasis separate from what the author wrote. Avoid breaking up and mixing quotes. Present each quote on a unique page or card, if applicable. If space permits, in addition to showing Mrs. Eddy’s name as author, please include a reference to the appropriate book or article from which the quote is taken. Copyright notices and specific permission is generally required for use of Mrs. Eddy’s letters and for translations of her published writings. For more information and for permission to use such materials, please contact

Use of materials from The Mary Baker Eddy Library

For use of historical materials, including letters and photographs, from The Mary Baker Eddy Library’s Research Room, please contact

For use of images of the Mapparium or other current Library programs, contact

Use of the Cross and Crown trademark

The Cross and Crown design is a registered trademark of the Christian Science Board of Directors and may be used on branch church and Reading Room signage, websites, or informational brochures by formal license issued through the Trademark Administrator of TFCCS. Further information may be found here or by e-mail at

The Cross and Crown trademark normally appears on periodicals, books and other products distributed by TFCCS. These publications and products may be displayed in Reading Room windows without the need of obtaining a trademark license.