Guidelines for displays of print materials

Last updated: January 30, 2018

Public window displays of printed materials can be a dynamic way to give passers-by a look at what’s available in your Reading Room, including showing various products and publications as well as Reading Room events, resources and activities. We appreciate your desire to make product information more readily available to your community in a print display context.

These guidelines are being provided to help support and protect Reading Rooms as they create displays of printed materials for their windows. Within some legal limits, what you show in your Reading Room windows is up to your own inspiration in responding to the needs of your community.

Please note that these guidelines are not meant to be legal advice specific to the needs of your Reading Room. Instead, they are meant to help you identify potential issues with your print displays. Since many of the products and publications sold by The First Church of Christ, Scientist and its affiliate The Christian Science Publishing Society (“TFCCS”) include rights owned by third parties and/or TFCCS, these guidelines are provided to help Reading Rooms identify and avoid problems relating to copyright and trademark infringement, or other legal concerns.

These guidelines may not address every issue relating to your print displays. Please check this page periodically for updates, and let us know if you have any suggestions for topics to add or ways to make these guidelines more helpful.

Please read these guidelines carefully. As a general rule, if these guidelines do not give express permission to use something, please contact for further information.

IMPORTANT NOTE: These guidelines do not address displays on the Internet or on video monitors or TV screens in Reading Room windows.

These guidelines ONLY pertain to the creation of print displays for use in Reading Room windows, although these print displays may also be appropriate for use by Christian Science branch churches and Reading Rooms participating at local events such as health or book fairs. Unless expressly permitted in these guidelines, these print displays are not authorized to be posted on the Internet (including branch church websites, social media, etc.), or displayed on video monitors or TV screens in Reading Room windows. Please see the Website guidelines for materials which are specifically approved for use on the Internet, and the Video Display guidelines for materials which are approved for use in Reading Room windows.

Approved Provider program

IMPORTANT UPDATE: We are pleased to announce the launch of the Approved Provider program.

Approved Providers (“Providers”) are individuals or companies who have been approved by TFCCS to supply display materials to Reading Rooms. Original images posted on Provider websites have been reviewed and approved by TFCCS.

Providers may also provide printing services for promotional materials from the Reading Room Wholesale Shop. And Christian Science branch churches and Reading Rooms may request custom “one-off” designs from Providers, in accordance with TFCCS display guidelines.

Click this link for more information on the Approved Provider program.

Timeliness of print displays

Please try to keep any date-sensitive materials relatively current in your print displays.

Use of print promotional materials provided in the Reading Room Wholesale Shop

A range of approved PDFs are provided in the Reading Room Wholesale Shop for print promotional uses. A Reading Room account is required to download these PDFs, or for your convenience you can now order prints from an Approved Provider. These PDFs include, but are not limited to:

  • covers for The Christian Science Journal, the Christian Science SentinelThe Herald of Christian Science, and eBibleLesson
  • promotional posters and covers for The Christian Science Monitor, Christian Science Quarterly Bible Lesson products in English and Spanish, and myBibleLesson
  • promotional posters for eBibleLesson and Sentinel Audio chats
  • advertisement flyers for other products distributed by TFCCS, and
  • general, topic-specific materials (Christmas, Thanksgiving, general use posters, etc.)

NOTE: These PDFs:

  • may not be physically or electronically modified or altered in any way, including overlaying images or text on them (however, it is acceptable to tastefully add a price or a brief marketing note such as “New” or “Now available”, etc.)
  • may in some cases be designed specifically with an empty text block to allow a branch church or Reading Room to add contact information, which is an approved exception to the "no modification" guideline
  • must be used in their entirety
  • may only be used to promote the publication or product represented in the PDF
  • may not have any element removed or manipulated for any reason, including use in creating new advertising for the product depicted or in creating advertising for other products or services, including church services and lectures
  • may not be used on the Internet or other electronic media, including in emails. However, PDFs for Sentinel Audio chats may be posted on your branch church's or Reading Room's Facebook page to promote upcoming chats

Use of materials from TFCCS that are not provided in the Reading Room Wholesale Shop

Generally, full pages from The Christian Science Journal, the Christian Science Sentinel and The Herald of Christian Science may be used in print displays. However, please be sure to check the “Reprint and Promotional Information” printed in each issue, as certain images and other material, especially in past decades, may be unavailable for such uses (currently, this information is located on page 22 in the Sentinel or page 128 in the Journal, and page 36 of the Herald). While these may only be used as uncut full pages, it is permitted to use a brief text-only pull-out quote presented in proximity to the full page from which the quote is taken. Be sure to give proper attribution on the quote to the author, article title, and name/date of the magazine. Articles should never be displayed with images that were not part of the original publication in the magazines. See below for more information regarding use of images. However, we generally recommend using printouts of full articles from Christian Science JSH-Online rather than copying from magazines.

Use of testimonies

No partial pages from magazines may be used without express permission; this includes testimonies. However, individual testimonies may be printed out from the article view in Christian Science JSH-Online for Reading Room window displays (see the JSH-Online Permissions guidelines). Please be alert that some testimonies involve sensitive subjects that may not be appropriate for public display. Please keep in mind your audience which may include viewers of all ages and backgrounds. A good test of whether to display a testimony is to ask if you would want your name attached to it while shared in a public space.

Guidelines for Reformatting Articles from Christian Science JSH-Online for Reading Room Window Displays

Christian Science Reading Rooms wishing to reformat articles from The Christian Science Journal, the Christian Science Sentinel, or The Herald of Christian Science for display as posters may do so in accordance with the following guidelines.

  • We suggest you consider working with an Approved Provider for reformatting articles.
  • You must display the texts of reformatted articles in their entirety, without edits, adaptations or excerpting.  You may not use bold, italics, larger type or other methods to add emphasis that is not in the original article.
  • You may not add new text material to reformatted articles.
  • You should carefully proofread reformatted articles to ensure accuracy.
  • You may display reformatted articles as posters in Reading Room windows or at local events such as book or health fairs.  For this purpose, you may make up to two copies.  Reformatted articles are also authorized for use as handouts, up to 100 copies, as described in the Print and Video Display guidelines at  No other use in electronic media may be made without further permission from CSPS.
  • Please think carefully about which articles would be most helpful for public use. Generally these articles would be current rather than from the past, use language that someone new to Christian Science will understand, and avoid accounts about highly personal topics or minor children.
  • Please follow these layout guidelines:
    • Title font: Easy to read typeface, serif or sans serif. Examples: Myriad, Helvetica, Arial, Minion, Futura, Frutiger, etc. Should be easily distinguished from body text based on size, style, and color.
    • Body font: Easy to read typeface, serif. Examples: Minion, Times New Roman, Caslon, Garamond, Georgia, etc.
    • Text size: Text should be large enough to read at a distance. Title text should be noticeably larger than body text to create hierarchy. Author names should be closer to the size of the body text than to the title text.
    • Layout: Text can be laid out in single or multiple columns, but text width should not exceed ~12 words per line to allow for easier reading.
    • Margins: There should be enough clear space around the article to allow for "breathing room". It should not feel crowded.
    • Pullquotes: Pullquote text can be formatted to stand out from body copy using special text treatment/color.
    • Images: You may not incorporate any image(s) into reformatted articles, even if the article was originally published with image(s), although a background of a single color may be used.
  • You must include the following elements in reformatted articles as they appeared in the original print issue or the JSH-Online version:
    • Title - at top
    • Author’s name - at top
    • Source information including original publication and date: e.g., “From The Christian Science Journal, July 2015.” - at top or bottom. Note that some content on JSH-Online was first published on JSH-Online, not in one of the print periodicals.
    • Copyright credit: e.g., “© 2015 The Christian Science Publishing Society |”  - at bottom. Note that the copyright year indicated should be the year of the original publication of the article.

Use of images from Christian Science magazines

Images from the magazines cannot be used alone or used out of the context in which they were originally published. If copying an image from a magazine, please observe the following additional guidelines: (1) Please only use full pages; (2) full page images must include the adjacent page of written content as it appears in the magazine; (3) all credits for images must be preserved; and (4) copies of covers must include credits and any model disclaimers (usually found on one of the inside front pages).

NOTE: There can be serious legal implications to using images incorrectly, including, among other things, copyright infringement, violations of rights of privacy and publicity, defamation, breach of license terms, etc. TFCCS obtains privacy releases for our use of images of recognizable people. Our releases DO NOT APPLY to your use of any image, except as permitted in these guidelines. Also, our licenses to use photos from third parties permit their use to promote the sale of the magazines, meaning the photos must be reproduced in the context in which they were published by TFCCS. This precludes uses such as zooming in on a photo or taking it out of the original context.

Use of images obtained from third parties

If you want to use an image that is owned by a third party, you need to get permission from the owner. We strongly discourage use of any images of recognizable individuals, even when such images are licensed from photo stock agencies. In many cases, the contracts that these agencies offer do not provide adequate legal protection in the form of model releases, or do not actually cover promotional or advertising uses, such as window displays. Incorrect use of photos can subject the creator of the display, as well as any Reading Room which shows the display, to legal liability.

NOTE: It is possible to get into legal difficulty even when an image does not depict a person. For example, use of a Bible quote stating “If the Lord build not the house, they labor in vain who build it,” when placed next to a photo of a recognizable building, could be interpreted as defaming the architect or builders of such building. Please be mindful of how your displays could be interpreted by passers-by.

NOTE: If you take your own photos and do not have a privacy release signed by the individuals depicted (or parents of a minor depicted), do not use the photos!

Depicting youths

Please be particularly sensitive to images of and testimonies by youths. Young people, and images of them, may have different legal requirements and potential ramifications than those of adults.

Promoting products other than magazines

Images of book covers, CDs and other products sold by TFCCS, as well as descriptions of those products found on the Online Shop can be used for purposes of promoting the sale of such products. However, these images may not be used for other purposes or in other contexts, such as to provide pleasing design elements, illustrate metaphysical points, etc. Cover images may only be used in full. No use of images from the interior of books and/or other products may be used without specific permission from TFCCS.

IMPORTANT NOTE: The magazines and other publications from TFCCS have been edited. Please do not editorialize or republish TFCCS products and publications. Please use the descriptions of these items that can be found on the Online Shop, rather than devising your own descriptions. In some countries, legal consequences can result from making promises or claims about potential health benefits from reading Science and Health or practicing Christian Science, including those which can be construed as having a medical nature (for example “This book can heal you of influenza”). Be sure to check with a lawyer in your country if there is any doubt.

Use of materials from TFCCS websites other than those provided here

The public TFCCS websites (, Christian Science,, and the Online Shop) have varying requirements and standards for displaying their materials. For specific information, please visit those sites' Terms of Service and Permissions pages and/or contact

Use of Mary Baker Eddy's writings

Please attribute all quotations from Mary Baker Eddy's writings. Please use full sentences or paragraph quotes, or begin or end partial sentences at a colon or semicolon. Do not italicize, bold or highlight portions of quotes to add emphasis separate from what the author wrote. Avoid breaking up and mixing quotes. Present each quote on a unique page or card, if applicable. If space permits, in addition to showing Mrs. Eddy’s name as author, please include a reference to the appropriate book or article from which the quote is taken. Copyright notices and specific permission are generally required for use of Mrs. Eddy’s letters and for translations of her published writings. For more information and for permission to use such materials, please contact

Use of materials from The Mary Baker Eddy Library

For use of historical materials, including letters and photographs, from The Mary Baker Eddy Library’s Research Room, please contact

For use of images of the Mapparium or other current Library programs, contact

Use of the Cross and Crown trademark

The Cross and Crown design is a registered trademark of the Christian Science Board of Directors and may be used on branch church and Reading Room signage, websites, or informational brochures by formal license issued through the Trademark Administrator of TFCCS. Further information may be found here.

The Cross and Crown trademark normally appears on periodicals, books and other products distributed by TFCCS. These publications and products may be displayed in Reading Room windows without the need of obtaining a trademark license.

Photos of The Mother Church

Suitable for hanging in your Reading Room or branch church, these archival, exhibition-quality framed and unframed prints of photographic images from around The Mother Church and the Christian Science Plaza are available for purchase online.