Last updated: August 3, 2017
Public displays on computer monitors or TV screens in Reading Room windows ("electronic displays") can be a dynamic way to give passers-by a look at what’s available in the Reading Room, including showing various products and publications as well as Reading Room events, resources and activities. We appreciate your desire to make product information more readily available to your community in an electronic display context.
These Guidelines are being provided in order to help support and protect Reading Rooms who wish to create or show electronic displays in their windows. Within some legal limits, what you show in your Reading Room electronic display is up to your own inspiration and creativity in responding to the needs of your community.
Please note that these guidelines are not meant to be legal advice specific to the needs of your Reading Room. Instead, they are meant to help you identify potential issues with your electronic displays. However, since many of the products and publications sold by The Christian Science Publishing Society (CSPS) are copyrighted, these Guidelines are being provided to help Reading Rooms understand what they can use (and what they need to avoid using) in their electronic displays so as not to run afoul of copyright or other legal and practical considerations set forth below. Also, please note that we cannot give advice as to how to make or present electronic displays, but there is a lot of information on these topics available online.
We have tried to address every issue we could identify, but there may be some topics that still need to be added. So, please check periodically for updates to the Guidelines, and let us know if you have any suggestions for topics to add.
Please read these Guidelines carefully. As a general rule, if these Guidelines do not give express permission to use something, please contact email@example.com for further information.
IMPORTANT NOTE: These Guidelines Do Not Permit Use of Electronic Displays on the Internet
These Guidelines ONLY pertain to the creation of electronic displays for Reading Room windows. These Guidelines do not address posting any materials on the Internet, including branch church websites, YouTube, etc. Instead, please see the Website Guidelines for materials which are specifically approved for use on the Internet.
IMPORTANT UPDATE: We are pleased to announce the launch of the Approved Provider program.
Approved Providers (“Providers”) are individuals or companies who have been approved by TFCCS to supply display materials to Reading Rooms. Original images posted on Provider websites have been reviewed and approved by TFCCS.
Providers may also provide printing services for promotional materials from the Reading Room Wholesale Shop. And Christian Science branch churches and Reading Rooms may request custom “one-off” designs from Providers, in accordance with TFCCS display guidelines.
Click this link for more information on the Approved Provider program.
No Permission for Audio
Please note that public electronic displays for Reading Room windows should not have any audio component, whether music or spoken word. There are complex copyright issues involved with the recording and public performance of music in audio-visual productions. The best solution is to make silent electronic displays. Furthermore, playing audio on a public street can be a violation of local noise ordinances. Even when it is legally allowed to have speakers on the street, audio has a way of imposing on the private thoughts of passers-by that can be intrusive. Note that certain audio-visual programming made available to Reading Rooms by CSPS or The Mother Church (TMC) contain audio which is perfectly appropriate to play inside of the Reading Room itself, but not to the public on the street outside the Reading Room. Examples would include Sentinel audio chats from Christian Science JSH-Online, Daily Lift podcast, Annual Meeting videos, etc. Please contact firstname.lastname@example.org if you have questions about this.
Use of PDFs of Magazine and Product Covers, Tables of Contents, Two-Page Spreads, and Other Print Promotional Materials Provided on this website
A range of pre-approved promotional materials are provided on http://rrwholesale.buysub.com/downloads.html in PDF formats for print uses, including for print display in Reading Room windows. These Guidelines expand the permitted uses of these print-approved PDFs to include use in electronic displays for Reading Room windows, but only when used in compliance with the conditions specified below. These print-approved PDFs include, but are not limited to:
- cover and table of contents PDFs for The Christian Science Journal, the Christian Science Sentinel, and The Herald of Christian Science
- promotional poster and cover PDFs for The Christian Science Monitor, Christian Science Quarterly Bible Lesson products in English and Spanish, and myBibleLesson
- promotional poster PDFs for eBibleLesson, and Sentinel Audio Chats
- advertisement flyer PDFs for other products distributed by CSPS, and
- general, topic-specific materials (Christmas, Thanksgiving, general use posters, etc.)
NOTE: These PDFs:
- may not be physically or electronically modified or altered in any way, including overlaying images or text on them (however, it is acceptable to tastefully add a price or a brief marketing word such as “New” or “Now available”, etc.)
- must used in their entirety, and may not have any element removed or manipulated for any reason, including use in creating new advertising for the product depicted or in creating advertising for other products or services, including church services and lectures
- may only be used to promote the publication represented in the PDF
- may not be used on the web, including in emails.
Use of Other Materials from CSPS Not Provided on this website
Generally, full pages from The Christian Science Journal, the Christian Science Sentinel and The Herald of Christian Science may be used in electronic displays. However, please be sure to check the “Reprint and Promotional Information” printed in each issue, as certain images and other material, especially in past decades, may be unavailable for such uses (currently, this information is located on page 22 in the Sentinel or page 128 in the Journal, and page 36 of the Herald). While these may only be used as uncut full pages, it is permitted to use a brief text-only quote presented in proximity to the full page from which the quote is taken. For electronic display context, a zoom-in treatment would be appropriate. Be sure to give proper attributions and do not separate quotes from the context of the underlying article. Articles should never be displayed with images that were not part of the original publication in the magazines. See below for more information regarding use of images. However, we generally recommend using full text articles from Christian Science JSH-Online rather than copying from magazines.
Timeliness of Electronic Displays
Please try to keep any date-sensitive materials relatively current in your electronic displays (and Reading Room windows).
Use of Testimonies
No partial pages from magazines may be used without express permission; this includes testimonies. Please be alert that some testimonies involve sensitive subjects that may not be appropriate for public display. Please keep in mind your audience which may include viewers of all ages and backgrounds. A good test of whether to display a testimony is to ask if you would want your name attached to it while shared in a public space.
Use of Images from Christian Science Magazines
Images from the magazines cannot be used alone, zoomed in on, or used out of the context in which they were originally published. Full page images may be used only with the accompanying page of written content as it appears in the magazine. All credits for images must be preserved. NOTE: There can be serious legal implications to using images incorrectly, including, among other things, copyright infringement, violations of rights of privacy and publicity, defamation, breach of license terms, etc. The Mother Church (TMC) and CSPS obtain privacy releases for our use of images of recognizable people. Our releases DO NOT APPLY to your use of any image, except as permitted in these guidelines. Also, our licenses to use photos permit their use to promote the sale of the magazines, meaning that the photos must be reproduced in the context in which they were published by CSPS. This precludes uses such as zooming in on a photo or taking it out of the original context.
Please be particularly sensitive to images of and testimonies by youths. NOTE: If you take your own photos and do not have a privacy release signed by the individuals depicted (or parents of a minor), do not use the photos!
Use of Images Obtained from Third Parties
We strongly discourage use of any images of recognizable individuals, even when such images are licensed from photo stock agencies. We have found that the agreements that these agencies offer in many cases do not provide adequate legal protection or indemnification. Incorrect use of photos can subject the creator of the display, as well as any Reading Room which shows the display, to legal liability. NOTE: It is possible to get into legal difficulty even when an image does not depict a person. For example, use of a Bible quote stating “If the Lord build not the house, they labor in vain who build it,” when placed next to a photo of a recognizable building under construction, could be interpreted as defaming the architect or builders of such building. Please be mindful of how your displays could be interpreted by passers-by. (We are unable to provide legal advice in this regard.)
Promoting Products other than Periodicals
Images of covers of books, CDs and other products sold by CSPS and the Office of the Publisher's Agent, which publishes Mary Baker Eddy's writings (OPA), as well as descriptions of those products found on the CSPS Online Shop can be used for purposes of promoting the sale of these products. However, these images may not be used for other purposes or in other contexts, such as to illustrate metaphysical points, etc. Cover images may only be used in full. No use of images from the interior of books and other products may be used without specific permission from CSPS or OPA.
IMPORTANT NOTE: The magazines and other publications from TMC and CSPS have been edited. Please do not editorialize or republish TMC or CSPS products and publications. Please use the descriptions of these items that can be found on the CSPS Online Shop, rather than devising your own descriptions. In some countries, legal consequences can result from making claims about potential health benefits from reading Science and Health or practicing Christian Science, including those which can be construed as having a medical nature (for example “This book can heal ______”). Be sure to check with a lawyer in your country if there is any doubt.
Use of Materials from TMC and CSPS Websites other than here
Pages from public TMC and CSPS websites (CSMonitor.com, christianscience.com) may be displayed in whole. Just as with the magazines, no zooming in on images is permitted. Live display of public web pages is also acceptable. NOTE: Be sure that websites are prominently and clearly identified with the appropriate homepage URL. Please note that certain websites are not intended to be displayed publicly, such as ChristianScience.com/ReadingRooms (which is intended for use solely by Reading Room librarians and staff), community.christianscience.com, or any website that requires a password to log in. No permission is given to display such websites.
Use of Mary Baker Eddy's Writings
Please attribute all quotations from Mary Baker Eddy's writings. Please use full sentences or paragraph quotes, or begin or end partial sentences at a colon or semicolon. Do not italicize, bold or highlight portions of quotes to add emphasis separate from what the author wrote. Avoid breaking quotes up over multiple screens, and present each quote on its own unique screen, including Mrs. Eddy’s name, and a citation to the appropriate book or article on each screen. Avoid mixing quotes. Copyright notices and specific permission are generally required for use of Mrs. Eddy’s letters and for translations of her published writings. For more information and for permission to use such materials, please contact email@example.com.
Use of Materials from The Mary Baker Eddy Library
Please contact firstname.lastname@example.org.
Use of the Cross and Crown Trademark
The Cross and Crown symbol is a registered trademark in the US and other countries. To use the trademark on Reading Room signage, windows or informational brochures, a formal license must be granted. Further information may be found here.
The Cross and Crown trademark normally appears on periodicals, books and other products distributed by The Christian Science Publishing Society. These publications and products may be displayed in Reading Room windows without the need of obtaining a trademark license.